Come See Me, an “All-Star”, Talk on Ethical Online Marketing in November

I’ve gotten a little stingy about my availability for speaking engagements. Long story short, it’s sort of a pain in the neck.

But, I agreed to teach for the Tennessee Attorneys Memo group, because they have the best marketing materials. Specifically, they lead with the line: “The 12th Annual Tennessee Law Conference boasts an all-star cast of prominent Tennessee judges and attorneys, featuring David Anthony, Gail Ashworth, and James Bryan Moseley.”

So, if you give me top billing and refer to me as an all-star, I’m there.

I’m teaching on November 15, 2018, for the section titled “Ethical Online Marketing.” This is a “dual” credit course, meaning you’ll get ethics and general CLE credit. Plus, I am probably the most prolific blogging, tweeting,  and social media’ing lawyer in town. (Edited: Since publishing this post, this assertion has been questioned by a local attorney.)

The real challenge will be keeping people in their seats and paying attention at 4pm, so I plan to super-charge this talk with lots of examples of terrible and/or unethical online marketing examples.

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Google “[Attorney Name] lawyer [City]” — If the Results Don’t Locate You, Your Marketing Efforts Have Failed

I have a friend who’s husband is a fairly new attorney. When I had a conflict on a matter recently, I decided to refer the work his way. So, I googled the guy to get his law office’s address/phone number to pass along to my client. 

To my surprise, I couldn’t find him.

He didn’t have a website.  He hadn’t claimed his Avvo profile. LinkedIn took me to a dentist in California. I found bunch of miscellaneous sites that mentioned him (when he passed the bar; about a case he had worked on; about a time he found a lost dog). 

But, there wasn’t a website that included: his name; his address; and his legal practice areas. 

Well, actually there was: After about ten minutes of digging, I found a directory of lawyers on the Tennessee Bar Association site. I finally found him. Frankly, it was hard work. I had to really, really want to find this particular lawyer. 

My advice to any lawyer is: Get a website. They’re cheap. They’re easy. And, unless you want to get really fancy, once you have one, you’re good. (If your firm already has a website, then  you’re fine.)

You never want it to be that hard for somebody to find you. It doesn’t have to complicated. Address. Phone Number. Practice Areas. If you’re unsure how much info to post, look at this great Venn Diagram on “What Lawyer’s Websites Have versus What Clients are Looking for.”

If you don’t have a lawyer website,  you’re depending entirely on Avvo, Yellow Pages, or whatever other third party service to find your information (on its own) and provide it to your customers. 

With your own website, a client, potential client, or adversary should be able to google search for “[name] lawyer [city/state]” and find you. If they can’t do that, you’re doing it wrong.