I Deactivated Facebook, and I Miss it for Business Reasons (Sort of)

I rolled my eyes, last month, when I saw a few of the New Year’s resolution posts on–and about–social media.

“Goodbye all. I’m deleting [insert name of social media service]. I want to engage more with friends in real life, [etc.]”

But, here I am, a month later, and I’m one of those people. I’ve deleted my Facebook account.

I’ve taught seminars on the pitfalls of social media in family law cases.  (Spoiler alert: If you were born after 1985 and are getting a divorce, it’s already too late for you.)

I’ve taught seminars on the value of social media for lawyer marketing. (Spoiler alert: People don’t want to connect with, hear from, or see pictures of their lawyer on Facebook.)

I won’t go into all the details, but, frankly, I’m sick of all the noise, and, by “noise,” I mean all the ads, and also all the likes, comments, and posts of “friends of friends” (which, in non-Facebook speak, translates to “people who I don’t know”). Simply put, there isn’t a point to any of it.

So, here I am, 24 hours into this grand experiment. And I miss Facebook a little…for business reasons.

I got a call from a potential client, and, using his phone number, I instinctively went to Facebook to search his cell number and look at his Facebook page (i.e. my “Is this a Crazy Person” test).

And, yes, begrudgingly, I’ll admit that Facebook has been occasionally useful for work purposes.

So, here I am, a day into the experiment, and the better play is to delete the App. Or just deactivate Facebook.

 

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