On Thursday, July 10, 2014, I’l be presenting a Seminar called “The Attorney’s Online Marketing Essentials: Using Websites and Social Media to Promote Your Practice.”
This one hour CLE is will provide an overview of the options available for online marketing for lawyers, with a discussion of the advantages of the various platforms, disadvantages of some others, and some war stories related to my long-time foray in social media and legal marketing.
Generally, I’ll cover:
- What is social media and who wants to be Facebook friends with their lawyers?
- Introduction
- Popularity of social media
- How clients are using social media to find and engage with lawyers
- Law firm website essentials
- Why you need a website
- What your website should say (a/k/a What your clients are looking for on your website)
- Examples of good/bad/ugly
- Lawyer blogs
- Why a lawyer would blog
- Types of blogs available for lawyers
- What to blog about]
- How to measure results
- How to increase results (a/k/a think like your ideal client)
- Examples
- Other online marketing options (advantages/disadvantages of each)
- Avvo
- YouTube
- Google +
- YouTube
- Martindale Hubbell listings
- Bar association listings
Creditors Rights 101 