If you like this Blog, You’ll LOVE this Social Media CLE!

On Thursday, July 10, 2014, I’l be presenting a Seminar called “The Attorney’s Online Marketing Essentials: Using Websites and Social Media to Promote Your Practice.”

This one hour CLE is will provide an overview of the options available for online marketing for lawyers, with a discussion of the advantages of the various platforms, disadvantages of some others, and some war stories related to my long-time foray in social media and legal marketing.

Generally, I’ll cover:

  • What is social media and who wants to be Facebook friends with their lawyers?
    • Introduction
    • Popularity of social media
    • How clients are using social media to find and engage with lawyers
  • Law firm website essentials
    • Why you need a website
    • What your website should say (a/k/a What your clients are looking for on your website)
    • Examples of good/bad/ugly
  • Lawyer blogs
    • Why a lawyer would blog
    • Types of blogs available for lawyers
    • What to blog about]
    • How to measure results
    • How to increase results (a/k/a think like your ideal client)
    • Examples
  • Other online marketing options (advantages/disadvantages of each)
    • LinkedIn
    • Facebook
    • Avvo
    • Twitter
    • YouTube
    • Google +
    • YouTube
    • Martindale Hubbell listings
    • Bar association listings
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